Echinacea PRIMA ‘Ruby’ (Coneflower)

Echinacea PRIMA ‘Ruby’ is a vibrant perennial that brings a burst of pink-red flowers to sunny borders, mixed beds, and containers throughout the summer. Its upright stems rise from a neat clump of green foliage, providing height, texture, and seasonal interest. The bold, jewel-toned petals create a striking focal point that complements both modern and traditional garden styles.

This versatile variety thrives in full sun with well-drained soil and is easy to maintain, making it ideal for gardeners seeking long-lasting colour with minimal fuss. To encourage additional flowering, deadhead spent blooms after the initial flowering phase, prolonging the vibrant display throughout the summer months.

‘Ruby’ is highly valued for its wildlife appeal, attracting bees and butterflies to your garden and supporting local biodiversity. It is generally resistant to deer, and rabbits tend to avoid it, making it a practical choice for low-maintenance, wildlife-friendly planting.

Perfect for containers or sunny borders, Echinacea PRIMA ‘Ruby’ combines striking colour, ecological benefits, and easy care. Its compact yet bold habit ensures it stands out in any planting scheme, providing a reliable, beautiful, and pollinator-friendly addition to your garden all summer long.