Echinacea PRIMA ‘Saffron’ (Coneflower)

Echinacea ‘Prima Saffron’ is a striking perennial that fills sunny gardens with rich saffron-yellow flowers from mid-summer through to early autumn, creating a bold and uplifting display. Its upright stems carry each blossom above tidy green foliage, providing height, structure, and movement to borders, mixed beds, and container plantings. The warm golden tones of the flowers bring a cheerful energy to garden spaces and complement other summer perennials beautifully.

This variety is highly pollinator-friendly, attracting bees, butterflies, and other beneficial insects, helping to cultivate a lively and ecologically supportive garden. At the same time, it is naturally resistant to deer, and rabbits generally avoid it, making it both practical and attractive for gardeners.

To extend the flowering season, deadheading after the initial blooms encourages a second wave of flowers, maintaining a long-lasting display throughout summer. Its compact, bushy habit also makes it ideal for container planting, where it can act as a focal point or complement other perennials.

Thriving in full sun with well-drained soil, Echinacea ‘Prima Saffron’ is hardy, low-maintenance, and drought-tolerant once established. Combining vibrant colour, pollinator appeal, and effortless care, this variety brings both beauty and ecological value to modern garden spaces.