Echinacea PRIMA ‘Berry’ (Coneflower)

Echinacea PRIMA ‘Berry’ captivates with its rich, dark berry-pink petals, creating a bold splash of colour in sunny borders, mixed beds, or patio containers. Flowering throughout the summer, its long-lasting blooms provide continuous interest, adding vibrancy and depth to garden schemes without demanding constant attention.

This variety is more than just a visual delight. Its nectar-rich flowers attract bees, butterflies, and other pollinators, supporting a thriving wildlife-friendly garden. At the same time, it is naturally resistant to deer and unattractive to rabbits, making it an ideal choice for gardeners seeking both beauty and resilience.

With a tidy, upright habit, PRIMA ‘Berry’ fits seamlessly into borders or container arrangements. Occasional deadheading after the initial bloom phase encourages further flowering, extending its season of interest and ensuring a fresh, colourful display.

Thriving in full sun with well-drained soil, this coneflower is low-maintenance and hardy once established. Its combination of striking colour, ecological value, and garden resilience makes Echinacea PRIMA ‘Berry’ perfect for gardeners looking to create a long-lasting, wildlife-friendly landscape that is both beautiful and practical.