Echinacea purpurea ‘Verdana’ (Coneflower)

Echinacea purpurea ‘Verdana’ is a striking perennial that brings clumps of lime-green flowers to sunny borders, mixed beds, and containers. Blooming from late spring through to late summer, its unusual colour adds a fresh, modern twist to traditional garden schemes, creating a lively and eye-catching display. The upright, bushy stems carry each flower above tidy green foliage, providing structure, height, and movement that enhances both formal and informal plantings.

Highly pollinator-friendly, ‘Verdana’ attracts bees, butterflies, and other beneficial insects, helping to support a thriving garden ecosystem. Naturally, it is resistant to deer, and rabbits generally avoid it, making it both beautiful and practical for UK gardeners.

To maintain prolonged flowering, deadheading after the first flush of blooms encourages additional flowers, extending colour and interest throughout the summer months. Its compact habit also makes it ideal for container planting, where it can act as a focal point or complement other perennials and ornamental grasses.

Thriving in full sun with well-drained soil, Echinacea purpurea ‘Verdana’ is hardy once established and low-maintenance, though occasional frost protection may be beneficial in colder winters. With its vivid lime-green colour, pollinator appeal, and effortless charm, this variety is a unique and ecologically friendly addition to any sunny garden or container display.